Digital Adoption: The link between new work and digitalization

Digital Adoption: The link between new work and digitalization

Digital Adoption: The link between new work and digitalization 1920 1080 Daniel Beckstein

Terms such as digitalization, digital transformation and new work are euphonious descriptions for the current and biggest change in the modern working world since industrialization almost 200 years ago. Companies are currently facing completely new challenges – not least due to the global pandemic. But in order to determine the degree of implementation of the measures and the success of the investments made, it is necessary to take a critical look at the key indicators set and, above all, at the results in relation to them.

New work as the fuel of digitalization and vice versa

The new work design models are making their way into our everyday professional lives. Calls for remote work, new and more flexible forms of office use and the establishment of digital nomads are becoming louder and louder.

Future-oriented companies must meet the demands of New Work in order to continue to be considered an attractive employer and to win the fierce “war for talent”.

To meet these demands for flexibility and collaboration, and to increase ingenuity and efficiency, new applications such as collaboration tools and HR self-service platforms are being introduced at a rapid pace.

Back in 2017, Kienbaum reported that 74% of the companies surveyed in its study had “new work on the agenda” and 63% already had initiatives established. Telekom also published a study on the Digitalization Index at the end of April 2022, in which it assessed the degree of digitalization in more than 2,000 SMEs surveyed and showed that the top investment priority was tools for employee recruitment and retention and that the topic of “modern working environments” was driving digitalization.

Digitalization must also arrive at the company

The will to spend more to further fuel digital transformation was confirmed by almost all companies in the Telekom study, even nearly the majority want to increase this further in the coming years to boost productivity. Other studies also conclude that internal efficiency in one’s own organization is the most important key factor in the area of digitalization (Digitalization 2020: Staufen AG). What is missing, however, is a look at the effectiveness of the measures introduced. An online survey by Corps New Media in 2020 came to the conclusion that 48% of the more than 1,000 employees surveyed in the study would like support or training on the topic of new work, as they were overwhelmed.

Possibilities for remedying this situation would be expensive and time-consuming training courses and instructional material that is costly to produce and needs to be revised in order to familiarize users with the possibilities and functions of the software that has been introduced. This, in turn, would result in renewed investment and the opposite effect: production downtime, inefficiency and an additional burden on IT and other departments. After all, digitalization or digital transformation and new work are not just digital projects that can be implemented in a few months, but existential philosophies that require a rethink of the entire corporate structure. Short-thought interim solutions and shaky workarounds are no longer sufficient for this and are potential risk factors.

Digital Adoption as a success factor for digital transformation

Software that has been introduced should be used as effectively and intensively as possible so that the costs of implementation pay off and the goals of increasing productivity can be achieved. Employees and the technology to be used must therefore be brought together to ensure this.

Leading market analysts such as Gartner, Everest and Forrester agree that digital adoption is the next big thing in digital transformation. This is because digital adoption platforms, such as AppNavi, guarantee an increase in the use and effectiveness of software by enabling software users to use it correctly and to its full extent immediately – without having been trained in advance.

AppNavi lies between the user and the software – even literally in the form of a layer above the software and guides users safely through applications. Brings help where and when it is needed. Accelerates work steps through RPA (Robotic Process Automation) and provides a feedback channel to responsible parties through analytics about the increase in efficiency in the company.

AppNavi thus enables a significant reduction of training and education costs, an immense increase in first-time-right, user efficiency and an increase in return-on-investment for introduced software within the shortest possible time and right from the start. A win-win situation for all parties involved.

Are you also facing the challenge of driving digital transformation? We are happy to support you. Call us or send us your mail and discuss how AppNavi can help you.


AppNavi GmbH
+49 89 262 025 490

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